Digital Pathways Review

Where guests hesitate, how bookings are lost, and what to do about it

Most hotels don't have a revenue problem. They have a clarity problem.

Guests find you, like what they see, then book somewhere else. Not because your property isn't exceptional, but because the digital pathway to booking is longer, less clear, or less reassuring than it should be.

The Digital Pathways Review identifies exactly where friction exists, where trust erodes, and where you're quietly losing bookings to competitors or OTA platforms. Then it provides realistic, prioritized recommendations that strengthen your digital presence without overwhelming your team.

This is not a generic website audit. It's a measured commercial assessment of how your digital presence supports (or undermines) booking performance.

See What's Included

This review is for independent hotels that suspect there's untapped potential

Independent properties (10-100 rooms)

You're not a chain. Your digital presence should reflect that distinctiveness, not undermine it with inconsistencies or friction.

Properties with OTA over-reliance

Giving 15-25% commission to booking platforms is expensive. We show you exactly how to shift bookings to direct channels.

Hotels going through a transition

Recent renovation? New ownership? Entering competitive market? Your digital presence needs to support your positioning.

What we examine

A complete end-to-end analysis of how guests discover, evaluate and book with you.

  • Website experience (desktop and mobile)

    • Clarity, trust, navigation, content quality

  • Booking journey

    • Every step from homepage to confirmation, friction points mapped

  • Google & OTA presence

    • How you appear in search, on Google Hotels, Booking.com, Agoda

  • Guest reviews

    • 50-100 recent reviews analyzed for recurring themes and response quality

  • Social media

    • Instagram, Facebook, LinkedIn presence and booking pathway clarity

  • Competitive positioning

    • 2-3 comparable properties benchmarked against yours

  • SEO & discoverability

    • Local search visibility, technical foundations

  • Revenue impact —

    • OTA dependency calculation, commission exposure, opportunity sizing

Choose the right depth for your needs

Fast Track Assessment
£195.00

Best for: Testing our approach or need quick answers

Delivery: 48-72 hours

What's included:

  • Top 5 critical issues identified

  • 7-day quick-win action plan

  • 30-minute results call

  • Perfect for: First-time clients or urgent spot-checks

More Coming Soon.